Home/Tools/Schema Markup Generator
All Tools →
Schema Markup Generator

Free Schema Markup Generator

Generate JSON-LD structured data for any page in seconds. Pick a schema type, fill in the fields, and copy the ready-to-paste code into your site's <head>. Supports Article, Product, FAQ, HowTo, LocalBusiness, Organization, BreadcrumbList, Event, Recipe, and VideoObject.

Everything runs in your browser - no signup, no tracking, no data leaves your device.

Build your schema

Choose a schema type and fill in the fields below. Empty fields are excluded from the generated JSON-LD.

News, blog posts, and editorial content with author and publication date.

Generated JSON-LD

Copy the script tag and paste it into your page's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article"
}
</script>

How to Generate Schema Markup

  1. 1

    Choose a schema type

    Pick the schema type that matches your page content - Article, Product, FAQPage, HowTo, and more.

  2. 2

    Fill in the fields

    Enter the required information for the selected schema. The JSON-LD output updates live as you type.

  3. 3

    Copy the generated code

    Click Copy to grab the ready-to-paste <script type="application/ld+json"> block.

  4. 4

    Paste into your page <head>

    Drop the script tag into the <head> section of the matching page on your site.

  5. 5

    Validate with Google

    Run the URL through Google's Rich Results Test or the Schema Markup Validator to confirm it parses cleanly.

Supported Schema Types

Each schema type below produces JSON-LD valid against the schema.org vocabulary and eligible for Google rich results where applicable.

Article

News, blog posts, and editorial content with author and publication date.

Product

Physical or digital products with price, availability, and ratings.

FAQPage

Frequently asked questions with their answers, eligible for rich FAQ snippets.

HowTo

Step-by-step instructions for completing a task.

LocalBusiness

Brick-and-mortar businesses with address, hours, and contact info.

Organization

Companies, brands, or non-profits with logo and social profiles.

BreadcrumbList

The navigation path leading to the current page.

Event

Concerts, conferences, and gatherings with location and ticket info.

Recipe

Cooking recipes with ingredients, instructions, and timing.

VideoObject

Video content with duration, thumbnail, and upload metadata.

Frequently Asked Questions

What is schema markup?

Schema markup is structured data added to a webpage that helps search engines understand the content. It uses the schema.org vocabulary, usually in JSON-LD format, and powers rich results like star ratings, FAQs, recipes, and event listings in Google search.

Is JSON-LD better than Microdata or RDFa?

Yes. Google officially recommends JSON-LD because it lives in a single <script> tag in the page head, doesn't change visible HTML, and is easier to maintain than inline Microdata or RDFa attributes.

Where do I put schema markup on my page?

Place the generated <script type="application/ld+json"> block inside the <head> of your HTML, or anywhere in the <body>. Both are valid - Google reads either location.

Will schema markup improve my SEO rankings?

Schema markup itself isn't a direct ranking factor, but it can earn rich results in search (FAQ accordions, star ratings, breadcrumbs) which boost click-through rates and organic traffic.

How do I test my schema markup?

Use Google's Rich Results Test (search.google.com/test/rich-results) or the Schema Markup Validator (validator.schema.org) to check for errors and preview which rich results your markup is eligible for.